PEORIA, Ill. (July 11, 2018) – Kwikee, the leading platform for the management and distribution of branded product content and data for consumer-products manufacturers and retailers, launched Kwikee Labs – a team of entrepreneurial developers focused on new and innovative uses of Kwikee’s product-content database to improve the overall e-commerce ecosystem. Kwikee Labs will be jointly located in downtown Toronto and at Kwikee’s global headquarters in Peoria, Illinois.
“We believe adding a nimble, dedicated team focused on scalable and flexible product-data innovation further solidifies Kwikee’s role as a valued e-commerce partner for brands and retailers,” said Rob McCarthy, CMO and president of digital for sgsco, Kwikee’s parent company. “Ultimately, our goal is to enhance sales of our clients’ brands and work with our retail partners to improve enterprise operations and ensure the optimal shopping environment for their customers, thus creating a synchronized marketplace between the physical and digital shelves.”
Kwikee Labs will feature an accomplished team of software-development veterans with experience in artificial intelligence and machine learning as well as digital strategy, innovation, marketing and global technology platforms for retail and consumer product companies. The team members have all demonstrated a proven ability to solve problems by combining technology and ingenuity. The lab will be focused on research into AI technologies and how they can be applied to improve e-commerce.